{"id":6290,"date":"2026-01-05T10:55:00","date_gmt":"2026-01-05T09:55:00","guid":{"rendered":"https:\/\/www.karaoketexty.cz\/magazin\/?p=6290"},"modified":"2026-01-04T21:18:48","modified_gmt":"2026-01-04T20:18:48","slug":"taylor-swift-nevydelava-miliardy-jen-sobe-ovlivnuje-i-celou-ekonomiku","status":"publish","type":"post","link":"https:\/\/www.karaoketexty.cz\/magazin\/taylor-swift-nevydelava-miliardy-jen-sobe-ovlivnuje-i-celou-ekonomiku\/","title":{"rendered":"Taylor Swift nevyd\u011bl\u00e1v\u00e1 miliardy jen sob\u011b, ovliv\u0148uje i celou ekonomiku"},"content":{"rendered":"\n<p><strong>Taylor Swift, glob\u00e1ln\u00ed popov\u00e1 hv\u011bzda prim\u00e1rn\u011b zam\u011b\u0159en\u00e1 na zp\u011bv, cht\u011b necht\u011b ovliv\u0148uje i ekonomiku, na\u0161t\u011bst\u00ed v dobr\u00e9m.<\/strong><\/p>\n\n\n\n<p>Pod\u00edv\u00e1me-li se na p\u016fsoben\u00ed Taylor Swift v \u0161ir\u0161\u00edm kontextu, ukazuje se, \u017ee stejn\u011b jako u cel\u00e9 \u0159ady dal\u0161\u00edch zp\u011bva\u010dek a zp\u011bv\u00e1k\u016f nejde pouze o hudbu ani o showbyznysov\u00fd \u00fasp\u011bch. Velk\u00e9 koncerty toti\u017e maj\u00ed velmi konkr\u00e9tn\u00ed dopady na chov\u00e1n\u00ed spot\u0159ebitel\u016f, strukturu v\u00fddaj\u016f i fungov\u00e1n\u00ed mal\u00fdch trh\u016f, jak jsme i v redakci Karaoketexty.cz zaznamenali. A tak je Swift vlastn\u011b uk\u00e1zkov\u00fdm p\u0159\u00edkladem toho, jak m\u016f\u017ee jeden vystupuj\u00edc\u00ed um\u011blec vytv\u00e1\u0159et ne\u010dekanou hodnotu.<\/p>\n\n\n<!-- karaoketexty.cz \/ rectangle2 -->\n<div id=\"PX_37086_709110796310826\"><\/div>\n<script>\n   if(!useMobileAds && !boolUseSeznamAds && !hideAllAds){\n     window.px2 = window.px2 || { conf: {},queue: [] };\n     px2.queue.push(function () {\n        px2.render({\n           slot: {\n              id: 37086\n           },\n            elem: \"PX_37086_709110796310826\"\n        })\n     });\n  }\n<\/script>\n\n<!-- karaoketexty.cz \/ mobile-rectangle3 -->\n<div id=\"PX_37044_714599773297004\"><\/div>\n<script>\n   if(useMobileAds && !boolUseSeznamAds && !hideAllAds){\nwindow.px2 = window.px2 || { conf: {},queue: [] };\npx2.queue.push(function () {\n\tpx2.render({\n\t\tslot: {\n\t\t\tid: 37044\n\t\t},\n\t\telem: \"PX_37044_714599773297004\"\n\t})\n});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Koncert je jako impulz pro lok\u00e1ln\u00ed prodeje<\/h2>\n\n\n\n<p>Ka\u017ed\u00fd koncert Taylor Swift (a nejenom tedy jej\u00ed samoz\u0159ejm\u011b) funguje jako kr\u00e1tkodob\u00e9, ale zato intenzivn\u00ed nakopnut\u00ed ekonomiky. Fanou\u0161ci toti\u017e za akc\u00ed cestuj\u00ed, p\u0159esp\u00e1vaj\u00ed v hotelech, utr\u00e1c\u00ed v m\u00edstn\u00edch restaurac\u00edch, pou\u017e\u00edvaj\u00ed tax\u00edky, nakupuj\u00ed t\u0159eba merch i lok\u00e1ln\u00ed suven\u00fdry. Z ekonomick\u00e9ho hlediska tak jde o prudk\u00fd n\u00e1r\u016fst popt\u00e1vky, co\u017e prosp\u00edv\u00e1 hlavn\u011b mal\u00fdm a st\u0159edn\u011b velk\u00fdm podnik\u016fm.<\/p>\n\n\n\n<p>Vliv na ekonomickou situaci zem\u011b popsal nap\u0159\u00edklad i britsk\u00fd parlament, kter\u00fd ve sv\u00e9m prohl\u00e1\u0161en\u00ed uznal p\u0159\u00ednos jej\u00edho turn\u00e9 Eras Tour v hodnot\u011b asi 1 miliardy liber (p\u0159es 27 miliard korun), obdobn\u011b na tom byly Spojen\u00e9 st\u00e1ty, kde podle odhad\u016f fanou\u0161ci utratili asi 5 miliard dolar\u016f (kolem 100 miliard korun), p\u00ed\u0161e CNN. V n\u011bkter\u00fdch m\u011bstech tr\u017eby b\u011bhem koncertn\u00edch v\u00edkend\u016f p\u0159ev\u00fd\u0161ily i sportovn\u00ed akce typu Super Bowlu. A to je z hlediska lok\u00e1ln\u00ed ekonomiky velice zn\u00e1t.<\/p>\n\n\n<!-- karaoketexty.cz \/ interscroller1 -->\n\n<div id=\"PX_37041_825057871452834\"><\/div>\n<script>\nif(useMobileAds && !boolUseSeznamAds && !hideAllAds){\n\twindow.px2 = window.px2 || { conf: {},queue: [] };\n\tpx2.queue.push(function () {\n\t\tpx2.render({\n\t\t\tslot: {\n\t\t\t\tid: 37041\n\t\t\t},\n\t\t\telem: \"PX_37041_825057871452834\"\n\t\t})\n\t});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Ne\u010dekan\u00e9 p\u0159\u00ednosy k prodej\u016fm<\/h2>\n\n\n\n<p>Swift dok\u00e1zala vytvo\u0159it mimo\u0159\u00e1dn\u011b loaj\u00e1ln\u00ed fanou\u0161kovskou z\u00e1kladnu, kter\u00e1 je ochotn\u00e1 utr\u00e1cet opakovan\u011b, a hlavn\u011b dlouhodob\u011b. Je zaj\u00edmav\u00e9 sledovat, jak pak lid\u00e9 klidn\u011b \u0161et\u0159\u00ed na b\u011b\u017en\u00fdch v\u011bcech, aby si mohli dovolit pr\u00e1v\u011b l\u00edstky na koncert, cestov\u00e1n\u00ed nebo limitovan\u00e9 edice vinyl\u016f. Typick\u00fdm p\u0159\u00edkladem jsou t\u0159eba n\u00e1ramky p\u0159\u00e1telstv\u00ed, je\u017e zaznamenaly obrovsk\u00fd n\u00e1r\u016fst prodej\u016f, a to jen d\u00edky jedin\u00e9mu textu p\u00edsni\u010dky, respektive jedin\u00e9 v\u011bt\u011b v n\u00ed. N\u011bkter\u00fdm p\u0159inesly skute\u010dn\u011b ne\u010dekan\u00fd v\u00fdd\u011blky, jak uvedl BusinessInsider.<\/p>\n\n\n\n<p>A a\u010dkoliv by to \u010dlov\u011bk ne\u0159ekl, obecn\u00fd vliv maj\u00ed i jej\u00ed partnersk\u00e9 vztahy. Kup\u0159\u00edkladu ten s hr\u00e1\u010dem NFL Travisem Kelcem vedl ke zv\u00fd\u0161en\u00e9 sledovanosti jeho z\u00e1pas\u016f a prodej\u016f klubov\u00e9ho merche, jak popisuje Time. Jde tak o typick\u00fd p\u0159\u00edklad pozitivn\u00edho dopadu. Swift prim\u00e1rn\u011b sleduje vlastn\u00ed z\u00e1jem, ale vedlej\u0161\u00edm efektem je vlastn\u011b i ekonomick\u00fd prosp\u011bch pro jin\u00fd sektor.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPZ68w_Dqfs\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DPZ68w_Dqfs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DPZ68w_Dqfs\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Taylor Swift (@taylorswift)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Taylor Swift ve sv\u00e9m \u017eivot\u011b<\/h2>\n\n\n\n<p>Taylor Alison Swift se narodila 13. prosince 1989 v pensylv\u00e1nsk\u00e9m West Readingu. Je nejen zp\u011bva\u010dkou a skladatelkou, ale tak\u00e9 multiinstrumentalistkou, re\u017eis\u00e9rkou a p\u0159\u00edle\u017eitostnou here\u010dkou. Pat\u0159\u00ed k nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edm um\u011blkyn\u00edm 21. stolet\u00ed, opakovan\u011b p\u0159episuje historick\u00e9 rekordy hudebn\u00edch \u017eeb\u0159\u00ed\u010dk\u016f a streamovac\u00edch platforem.<\/p>\n\n\n\n<p>Vedle sv\u00e9ho um\u011bleck\u00e9ho talentu je zn\u00e1m\u00e1 i citem pro marketing a rozumn\u00e9 \u0159\u00edzen\u00ed vlastn\u00ed kari\u00e9ry. U\u017e v ml\u00e1d\u00ed se prosadila jako texta\u0159ka a brzy za\u010dala ur\u010dovat tempo cel\u00e9mu hudebn\u00edmu pr\u016fmyslu. Jej\u00ed alba pravideln\u011b dominuj\u00ed hitpar\u00e1d\u00e1m, sb\u00edr\u00e1 presti\u017en\u00ed ocen\u011bn\u00ed v\u010detn\u011b des\u00edtek cen Grammy a dal\u0161\u00edch hudebn\u00edch trofej\u00ed a dr\u017e\u00ed \u0159adu sv\u011btov\u00fdch rekord\u016f. Jej\u00ed majetek se v posledn\u00edch letech vy\u0161plhal na miliardov\u00e9 \u010d\u00e1stky, \u010d\u00edm\u017e se stala jednou z nejbohat\u0161\u00edch osobnost\u00ed hudebn\u00ed sc\u00e9ny. Z\u00e1rove\u0148 je zn\u00e1m\u00e1 \u0161t\u011bdrou podporou charitativn\u00edch projekt\u016f.<\/p>\n\n\n\n<p>Zdroj: Autorsk\u00fd text, <a href=\"https:\/\/time.com\/6342806\/person-of-the-year-2023-taylor-swift\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Time<\/a>, <a href=\"https:\/\/www.businessinsider.com\/woman-says-friendship-bracelets-taylor-swift-eras-tour-made-thousands-2023-8\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BusinessInsider<\/a>, <a href=\"https:\/\/edm.parliament.uk\/early-day-motion\/62425\/recognising-the-economic-impact-of-taylor-swifts-eras-tour-on-the-uk-economy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">UKParliament<\/a>, <a href=\"https:\/\/edition.cnn.com\/2024\/12\/08\/business\/taylor-swift-eras-tour-economy\">CNN<\/a>, <a href=\"https:\/\/edition.cnn.com\/2024\/12\/08\/business\/taylor-swift-eras-tour-economy\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedie<\/a>, <a href=\"https:\/\/www.instagram.com\/taylorswift\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Taylor Swift<\/a><\/p>\n\n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/fanousek-taylor-swift-nabizel-kontaktni-cocky-ktere-mel-na-jejim-koncerte-za-210-000-kc-neuspel\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"141\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Taylor Swift \u010do\u010dky\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-cocky-800x450.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"954c7c\" style=\"--dominant-color: #954c7c;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Fanou\u0161ek Taylor Swift nab\u00edzel kontaktn\u00ed \u010do\u010dky, kter\u00e9 m\u011bl na jej\u00edm koncert\u011b, za 210 000 K\u010d: Neusp\u011bl<\/h3>\n                <\/div>\n            <\/a>\n            \n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/taylor-swift-triumfuje-s-albem-the-life-of-a-showgirl\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"141\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Taylor Swift\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/10\/taylor-swift-album-800x450.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"6b515f\" style=\"--dominant-color: #6b515f;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Taylor Swift triumfuje s albem The Life of a Showgirl<\/h3>\n                <\/div>\n            <\/a>\n            ","protected":false},"excerpt":{"rendered":"<p>Taylor Swift, glob\u00e1ln\u00ed popov\u00e1 hv\u011bzda prim\u00e1rn\u011b zam\u011b\u0159en\u00e1 na zp\u011bv, cht\u011b necht\u011b ovliv\u0148uje i ekonomiku, na\u0161t\u011bst\u00ed v 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