{"id":21877,"date":"2026-10-16T12:33:00","date_gmt":"2026-10-16T10:33:00","guid":{"rendered":"https:\/\/www.karaoketexty.cz\/magazin\/?p=21877"},"modified":"2026-10-15T11:59:11","modified_gmt":"2026-10-15T09:59:11","slug":"zijeme-vsichni-ve-vlastnich-hudebnich-bublinach-desiva-pravda-o-algoritmech-a-o-tom-proc-se-nove-pisnicky-neprosazuji-vubec-snadno","status":"publish","type":"post","link":"https:\/\/www.karaoketexty.cz\/magazin\/zijeme-vsichni-ve-vlastnich-hudebnich-bublinach-desiva-pravda-o-algoritmech-a-o-tom-proc-se-nove-pisnicky-neprosazuji-vubec-snadno\/","title":{"rendered":"\u017dijeme v\u0161ichni ve vlastn\u00edch hudebn\u00edch bublin\u00e1ch: D\u011bsiv\u00e1 pravda o algoritmech a o tom, pro\u010d se nov\u00e9 p\u00edsni\u010dky neprosazuj\u00ed v\u016fbec snadno"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Algoritmy soci\u00e1ln\u00edch s\u00edt\u00ed a streamovac\u00edch platforem rozhoduj\u00ed o tom, jakou hudbu usly\u0161\u00edte. A nov\u00e9 p\u00edsn\u011b, kter\u00e9 nezapadaj\u00ed do va\u0161\u00ed bubliny, nemaj\u00ed \u0161anci.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pojem filtra\u010dn\u00ed bublina proslavil internetov\u00fd aktivista Eli Pariser. Popsal j\u00edm stav, kdy algoritmy soci\u00e1ln\u00edch s\u00edt\u00ed vytv\u00e1\u0159ej\u00ed ka\u017ed\u00e9mu u\u017eivateli vlastn\u00ed, \u010d\u00e1ste\u010dn\u011b uzav\u0159en\u00fd sv\u011bt informac\u00ed a obsahu. D\u016fle\u017eit\u00e9 na cel\u00e9 v\u011bci je ale to, \u017ee podobu takov\u00e9 bubliny neur\u010duje s\u00e1m u\u017eivatel. Do velk\u00e9 m\u00edry ji za n\u011bj skl\u00e1d\u00e1 syst\u00e9m. Na Karaoketexty jsme se na tento fenom\u00e9n pod\u00edvali bl\u00ed\u017ee.<\/p>\n\n\n<!-- karaoketexty.cz \/ rectangle2 -->\n<div id=\"PX_37086_709110796310826\"><\/div>\n<script>\n   if(!useMobileAds && !boolUseSeznamAds && !hideAllAds){\n     window.px2 = window.px2 || { conf: {},queue: [] };\n     px2.queue.push(function () {\n        px2.render({\n           slot: {\n              id: 37086\n           },\n            elem: \"PX_37086_709110796310826\"\n        })\n     });\n  }\n<\/script>\n\n<!-- karaoketexty.cz \/ mobile-rectangle3 -->\n<div id=\"PX_37044_714599773297004\"><\/div>\n<script>\n   if(useMobileAds && !boolUseSeznamAds && !hideAllAds){\nwindow.px2 = window.px2 || { conf: {},queue: [] };\npx2.queue.push(function () {\n\tpx2.render({\n\t\tslot: {\n\t\t\tid: 37044\n\t\t},\n\t\telem: \"PX_37044_714599773297004\"\n\t})\n});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Sleduj\u00ed va\u0161e online kroky a ty neust\u00e1le hodnot\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lisa Strohmanov\u00e1, licencovan\u00e1 klinick\u00e1 psycholo\u017eka a zakladatelka organizace Digital Citizen Academy, to dle Novinek formulovala natvrdo:<em> \u201eAlgoritmy jsou z\u00e1m\u011brn\u011b komplikovan\u00e9, aby se zajistilo, \u017ee na n\u011b pr\u016fm\u011brn\u00fd \u010dlov\u011bk nep\u0159ijde.<\/em>\u201c Platformy sleduj\u00ed, co si pust\u00edte, co p\u0159esko\u010d\u00edte, kde nech\u00e1te lajk a u \u010deho vydr\u017e\u00edte o p\u00e1r vte\u0159in d\u00e9le. Potom serv\u00edruj\u00ed dal\u0161\u00ed podobn\u00fd obsah. Pohodln\u00e9, pro poslucha\u010de skoro bez n\u00e1mahy. Pro novou hudbu u\u017e m\u00e9n\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00edmto zp\u016fsobem vznikaj\u00ed takzvan\u00e9 komnaty ozv\u011bn. \u010clov\u011bk se pohybuje kolem stejn\u00fdch jmen, podobn\u00fdch n\u00e1lad a zn\u00e1m\u00fdch \u017e\u00e1nr\u016f. Interpret, kter\u00fd se do nau\u010den\u00e9ho vzorce nevejde, se do feedu v\u016fbec nemus\u00ed probojovat. Neznamen\u00e1 to, \u017ee jeho skladba nestoj\u00ed za poslech. Algoritmus ji jen nevyhodnot\u00ed jako dost bezpe\u010dnou volbu pro konkr\u00e9tn\u00ed profil.<\/p>\n\n\n<!-- karaoketexty.cz \/ interscroller1 -->\n\n<div id=\"PX_37041_825057871452834\"><\/div>\n<script>\nif(useMobileAds && !boolUseSeznamAds && !hideAllAds){\n\twindow.px2 = window.px2 || { conf: {},queue: [] };\n\tpx2.queue.push(function () {\n\t\tpx2.render({\n\t\t\tslot: {\n\t\t\t\tid: 37041\n\t\t\t},\n\t\t\telem: \"PX_37041_825057871452834\"\n\t\t})\n\t});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Spotify jako \u010dern\u00e1 sk\u0159\u00ed\u0148ka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nejde pouze o soci\u00e1ln\u00ed s\u00edt\u011b. Podobn\u00e1 logika funguje i u streamovac\u00edch slu\u017eeb a pro hudebn\u00edky b\u00fdv\u00e1 tato vrstva je\u0161t\u011b h\u016f\u0159 \u010diteln\u00e1. Redakce \u010cesk\u00e9 televize v rozhovoru s hudebn\u00edm producentem Szczepanikem a publicistou Hrochem narazila na pozoruhodnou v\u011bc: lid\u00e9, kte\u0159\u00ed rozhoduj\u00ed o \u010desk\u00fdch skladb\u00e1ch v playlistech Spotify, jsou pro okol\u00ed prakticky nedostupn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201eZjistili jsme pouze, \u017ee ti, kte\u0159\u00ed maj\u00ed na starosti \u010deskou hudbu na Spotify, jsou Pol\u00e1ci pracuj\u00edc\u00ed z Mil\u00e1na. P\u0159\u00edmo k nim jsme se ani po \u0159ad\u011b pokus\u016f nedostali,<\/em>\u201c uvedl Szczepanik v rozhovoru pro \u010cT art. Hroch pak doplnil, \u017ee pot\u00e9, co vysv\u011btlil, o co se sna\u017e\u00ed, komunikace ze strany platformy \u00fapln\u011b utichla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Szczepanik situaci popsal bez diplomatick\u00fdch oklik: platformy r\u00e1dy mluv\u00ed o demokratizaci hudby a o tom, \u017ee \u0161anci m\u00e1 ka\u017ed\u00fd. V ka\u017edodenn\u00ed praxi to podle n\u011bj vypad\u00e1 jinak. <em>\u201eNerovnov\u00e1ha mezi t\u011bmi, kdo platformy pln\u00ed, a mezi hv\u011bzdami, kter\u00e9 koncentruj\u00ed hlavn\u00ed v\u00fdnosy, je obrovsk\u00e1. Mnohem v\u011bt\u0161\u00ed ne\u017e d\u0159\u00edve.<\/em>\u201c Hudebn\u00edci nav\u00edc \u010dasto nev\u011bd\u00ed, pro\u010d se jejich skladba do playlistu nedostala, nebo pro\u010d v n\u011bm neusp\u011bla. Pravidla nejsou ve\u0159ejn\u00e1 a zm\u011bnit se mohou prakticky kdykoliv.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bublina poslucha\u010de versus \u0161ance nov\u00e9 p\u00edsn\u011b<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto dv\u011b v\u011bci se potk\u00e1vaj\u00ed v jednom nepohodln\u00e9m m\u00edst\u011b. Poslucha\u010d z\u016fst\u00e1v\u00e1 ve sv\u00e9 filtra\u010dn\u00ed bublin\u011b, kde se mu po\u0159\u00e1d dokola potvrzuje to, co u\u017e zn\u00e1. Proti tomu stoj\u00ed nov\u00fd interpret, kter\u00fd se sna\u017e\u00ed proj\u00edt p\u0159es nepr\u016fhledn\u00e9 mechanismy velk\u00fdch platforem. Na pestrost hudebn\u00ed sc\u00e9ny to dopad m\u00e1, i kdy\u017e si toho b\u011b\u017en\u00fd u\u017eivatel p\u0159i ve\u010dern\u00edm poslechu nejsp\u00ed\u0161 ani nev\u0161imne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Server Heroine.cz p\u0159ipom\u00edn\u00e1, \u017ee bubliny nevznikaj\u00ed skokov\u011b a n\u00e1padn\u011b. Sp\u00ed\u0161 se kolem \u010dlov\u011bka utahuj\u00ed pomalu. Z nab\u00eddky postupn\u011b miz\u00ed obsah, kter\u00fd by p\u0159ekvapil, rozhodil rutinu nebo poslucha\u010de vyt\u00e1hl z obvykl\u00e9 trasy. V hudb\u011b to znamen\u00e1, \u017ee objevov\u00e1n\u00ed nov\u00fdch interpret\u016f p\u0159est\u00e1v\u00e1 b\u00fdt samoz\u0159ejmou sou\u010d\u00e1st\u00ed poslechu. Mus\u00ed se pro n\u011bj \u010dlov\u011bk rozhodnout. A to se, up\u0159\u00edmn\u011b, d\u011bje sp\u00ed\u0161 v\u00fdjime\u010dn\u011b.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podle serveru iRozhlas.cz soci\u00e1ln\u00ed s\u00edt\u011b cel\u00fd proces nevyr\u00e1b\u011bj\u00ed od nuly, ale zesiluj\u00ed rozd\u00edly a preference, kter\u00e9 u\u017e existuj\u00ed. Lid\u00e9 se p\u0159irozen\u011b vracej\u00ed k tomu, co odpov\u00edd\u00e1 jejich vkusu a zapad\u00e1 do jejich dosavadn\u00edho nastaven\u00ed. Algoritmy jim v tom vych\u00e1zej\u00ed vst\u0159\u00edc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Co s t\u00edm? N\u011bkolik v\u011bc\u00ed, kter\u00e9 maj\u00ed smysl<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u010c\u00e1st hudebn\u00edch fanou\u0161k\u016f se z podobn\u00e9 pasti sna\u017e\u00ed dostat v\u011bdom\u011b. V praxi nejde o nic slo\u017eit\u00e9ho, jen je pot\u0159eba trochu discipl\u00edny: proj\u00edt si sekce typu Spotify Radar nebo Apple Music New Music Daily, kde personalizace nemus\u00ed b\u00fdt tak pevn\u011b sta\u017een\u00e1. P\u0159\u00edpadn\u011b pustit r\u00e1dio. Oby\u010dejn\u00e9 \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed m\u00e1 po\u0159\u00e1d jednu v\u00fdhodu, dramaturg nevych\u00e1z\u00ed z va\u0161eho osobn\u00edho profilu a ne\u0159e\u0161\u00ed, co jste v\u010dera po dvaceti sekund\u00e1ch p\u0159esko\u010dili.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jen\u017ee v\u011bt\u0161ina poslucha\u010d\u016f takto systematicky nepostupuje. Platform\u00e1m to nijak nevad\u00ed, sp\u00ed\u0161 naopak. \u010c\u00edm d\u00e9le z\u016fst\u00e1v\u00e1te v pohodln\u00e9m hudebn\u00edm prostoru, t\u00edm v\u00edc dat o v\u00e1s maj\u00ed a t\u00edm p\u0159esn\u011bji v\u00e1s v n\u011bm udr\u017e\u00ed. Nov\u00e1 skladba od nezn\u00e1m\u00e9ho interpreta je pro algoritmus nejistota. Ov\u011b\u0159en\u00e1 volba funguje l\u00e9pe, u\u017eivatele nevyru\u0161\u00ed a udr\u017e\u00ed ho na m\u00edst\u011b.<\/p>\n\n\n\n<iframe title=\"Beware online &quot;filter bubbles&quot; | Eli Pariser\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/B8ofWFx525s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\">Paradox je po\u0159\u00e1d stejn\u00fd a pro nov\u00e9 kapely nep\u0159\u00edjemn\u00fd: technologie, kter\u00e1 m\u011bla hudbu otev\u0159\u00edt komukoli, \u010dasto posiluje ty, kdo u\u017e vid\u011bt jsou. Nov\u00e9 hlasy, v\u010detn\u011b t\u011bch z \u010desk\u00e9 sc\u00e9ny, se p\u0159es tu vrstvu dost\u00e1vaj\u00ed ven t\u011b\u017eko. \u010cesk\u00e1 kapela pot\u0159ebuje k v\u00fdrazn\u011bj\u0161\u00edmu pr\u016fniku do zahrani\u010d\u00ed vir\u00e1ln\u00ed moment. V uzav\u0159en\u00e9 bublin\u011b se ale takov\u00fd moment rod\u00ed pomalu, pokud v\u016fbec.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Autorsk\u00fd text, <a href=\"https:\/\/youtu.be\/B8ofWFx525s\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube TED<\/a>, <a href=\"https:\/\/mojepsychologie.zeny.cz\/relax\/spolecnost\/potvrzuji-vase-nazory-vsichni-kolem-vas-pozor-mozna-i-vy-zijete-v-socialni-bubline-2657\" target=\"_blank\" rel=\"nofollow\">Mojepsychologie.cz<\/a>, <a href=\"https:\/\/www.novinky.cz\/clanek\/lifestyle-sex-vztahy-bubliny-socialnich-medii-jak-ovlivnuji-nase-vnimani-sveta-a-kdo-je-tvori-40493230\" target=\"_blank\" rel=\"nofollow\">Novinky.cz<\/a>, <a href=\"https:\/\/www.heroine.cz\/spolecnost\/8221-kazdy-ve-sve-bubline-proc-si-myslime-ze-lide-s-opacnym-nazorem-jsou-hlupaci\" target=\"_blank\" rel=\"nofollow\">Heroine.cz<\/a>, <a href=\"https:\/\/denikn.cz\/1903568\/sedm-pisni-ktere-bychom-bez-socialnich-siti-nikdy-neslyseli-a-byla-by-to-skoda\" target=\"_blank\" rel=\"nofollow\">Den\u00edk N<\/a><\/p>\n\n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/misto-urazky-obri-radost-jak-mares-obratil-drsnou-kritiku-posluchacky-ve-svuj-prospech\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"141\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Leo\u0161 Mare\u0161\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/02\/leos-mares-charita-800x450.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"373742\" style=\"--dominant-color: #373742;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">M\u00edsto ur\u00e1\u017eky ob\u0159\u00ed radost: Jak Mare\u0161 obr\u00e1til drsnou kritiku poslucha\u010dky ve sv\u016fj prosp\u011bch<\/h3>\n                <\/div>\n            <\/a>\n            \n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/prvni-krok-do-uplne-neznameho-sveta-tatiana-dykova-priznala-z-ceho-je-ted-v-permanentnim-stresu-mezi-notami\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"155\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/10\/tatiana-dykova-premiera-pripady-mimoradne-marty.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Tatiana Dykov\u00e1 na projekci t\u0159et\u00ed \u0159ady s\u00e9rie P\u0159\u00edpady mimo\u0159\u00e1dn\u00e9 Marty\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/10\/tatiana-dykova-premiera-pripady-mimoradne-marty.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/10\/tatiana-dykova-premiera-pripady-mimoradne-marty-300x187.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/10\/tatiana-dykova-premiera-pripady-mimoradne-marty-1024x637.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/10\/tatiana-dykova-premiera-pripady-mimoradne-marty-768x477.jpg 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"43362e\" style=\"--dominant-color: #43362e;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Prvn\u00ed krok do \u00fapln\u011b nezn\u00e1m\u00e9ho sv\u011bta: Tatiana Dykov\u00e1 p\u0159iznala, z \u010deho je te\u010f v permanentn\u00edm stresu mezi notami<\/h3>\n                <\/div>\n            <\/a>\n            ","protected":false},"excerpt":{"rendered":"<p>Algoritmy soci\u00e1ln\u00edch s\u00edt\u00ed a streamovac\u00edch platforem rozhoduj\u00ed o tom, jakou hudbu usly\u0161\u00edte. A nov\u00e9 p\u00edsn\u011b, kter\u00e9 nezapadaj\u00ed do va\u0161\u00ed bubliny, nemaj\u00ed \u0161anci.<\/p>\n","protected":false},"author":4,"featured_media":21879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[5646,840,571,12966,12962,12860,12965,12963,4480,15,868,12964],"class_list":["post-21877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti","tag-algoritmy","tag-apple-music","tag-ceska-hudba","tag-digital-citizen-academy","tag-eli-pariser","tag-filtracni-bublina","tag-hroch","tag-lisa-strohmanova","tag-nova-hudba","tag-spotify","tag-streamovaci-platformy","tag-szczepanik"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Algoritmy n\u00e1s zav\u0159ely do bublin. 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