{"id":17686,"date":"2026-08-30T12:03:00","date_gmt":"2026-08-30T10:03:00","guid":{"rendered":"https:\/\/www.karaoketexty.cz\/magazin\/?p=17686"},"modified":"2026-08-20T16:37:04","modified_gmt":"2026-08-20T14:37:04","slug":"fenomen-mtv-slavi-45-let-prepsal-pravidla-hudebniho-prumyslu","status":"publish","type":"post","link":"https:\/\/www.karaoketexty.cz\/magazin\/fenomen-mtv-slavi-45-let-prepsal-pravidla-hudebniho-prumyslu\/","title":{"rendered":"MTV slav\u00ed 45 let: Za\u010dalo klipem Video Killed the Radio Star a nav\u017edy zm\u011bnilo hudebn\u00ed pr\u016fmysl. Stejn\u00fdm klipem n\u011bkter\u00e9 kan\u00e1ly MTV tak\u00e9 skon\u010dily"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Dne 1. srpna 1981 spustila americk\u00e1 hudebn\u00ed televize MTV prvn\u00ed vys\u00edl\u00e1n\u00ed a hudba tak dostala tv\u00e1\u0159. O \u0161est let pozd\u011bji zahltila i Evropu.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dapln\u011b prvn\u00edm videoklipem v d\u011bjin\u00e1ch MTV bylo Video Killed the Radio Star od britsk\u00e9ho dua The Buggles. Volba nebyla n\u00e1hodn\u00e1, jak jsme v redakci Karaoketexty.cz zaznamenali. U\u017e n\u00e1zev p\u00edsn\u011b zn\u011bl jako p\u0159\u00edm\u00fd vzkaz nov\u00e9 dob\u011b. Jen\u017ee ironie cel\u00e9 situace je dost z\u0159ejm\u00e1: The Buggles na MTV velkou kari\u00e9ru neud\u011blali. Tu si d\u00edky n\u00ed v\u0161ak odnesli jin\u00ed.<\/p>\n\n\n<!-- karaoketexty.cz \/ rectangle2 -->\n<div id=\"PX_37086_709110796310826\"><\/div>\n<script>\n   if(!useMobileAds && !boolUseSeznamAds && !hideAllAds){\n     window.px2 = window.px2 || { conf: {},queue: [] };\n     px2.queue.push(function () {\n        px2.render({\n           slot: {\n              id: 37086\n           },\n            elem: \"PX_37086_709110796310826\"\n        })\n     });\n  }\n<\/script>\n\n<!-- karaoketexty.cz \/ mobile-rectangle3 -->\n<div id=\"PX_37044_714599773297004\"><\/div>\n<script>\n   if(useMobileAds && !boolUseSeznamAds && !hideAllAds){\nwindow.px2 = window.px2 || { conf: {},queue: [] };\npx2.queue.push(function () {\n\tpx2.render({\n\t\tslot: {\n\t\t\tid: 37044\n\t\t},\n\t\telem: \"PX_37044_714599773297004\"\n\t})\n});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Astronaut, p\u0159ist\u00e1n\u00ed na M\u011bs\u00edci a revoluce v hudebn\u00edm pr\u016fmyslu<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prvn\u00ed vte\u0159iny vys\u00edl\u00e1n\u00ed p\u016fsobily skoro a\u017e ok\u00e1zale. Z\u00e1b\u011bry startu raketopl\u00e1nu Columbia, pak astronaut zasazuj\u00edc\u00ed vlajku na M\u011bs\u00edci. MTV t\u00edm d\u00e1vala najevo, \u017ee m\u00ed\u0159\u00ed vysoko. Ten ambici\u00f3zn\u00ed t\u00f3n nebyl plan\u00fd. Kan\u00e1l zpo\u010d\u00e1tku b\u011b\u017eel jen pro \u010d\u00e1st dom\u00e1cnost\u00ed v New Jersey, jak uv\u00e1d\u00ed Wikipedie, ale rychle se roz\u0161i\u0159oval d\u00e1l. Videoklipy tehdy vydavatelstv\u00ed poskytovala zdarma, jako jak\u00fdsi dopln\u011bk k propagaci. MTV z nich ale ud\u011blala n\u011bco samostatn\u00e9ho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V 80. letech v\u00fdrazn\u011b pomohla kari\u00e9r\u00e1m Madonny, Michaela Jacksona, Prince nebo Duran Duran, uvedlo History. Michael Jackson \u0161el je\u0161t\u011b o kus d\u00e1l, proto\u017ee jeho Thriller se stal m\u011b\u0159\u00edtkem pro cel\u00fd form\u00e1t. Ne v\u0161echno kolem toho v\u0161ak prob\u00edhalo bez spor\u016f. Kritici brzy upozornili, \u017ee prvn\u00ed roky MTV byly t\u00e9m\u011b\u0159 v\u00fdhradn\u011b b\u00edl\u00e9. Reakc\u00ed bylo postupn\u00e9 za\u0159azov\u00e1n\u00ed Jacksona a dal\u0161\u00edch \u010dern\u00fdch um\u011blc\u016f, pozd\u011bji pak i spu\u0161t\u011bn\u00ed po\u0159adu Yo! MTV Raps v roce 1988. Hip hop t\u00edm dostal prostor, kter\u00fd do t\u00e9 doby v mainstreamu nem\u011bl.<\/p>\n\n\n<!-- karaoketexty.cz \/ interscroller1 -->\n\n<div id=\"PX_37041_825057871452834\"><\/div>\n<script>\nif(useMobileAds && !boolUseSeznamAds && !hideAllAds){\n\twindow.px2 = window.px2 || { conf: {},queue: [] };\n\tpx2.queue.push(function () {\n\t\tpx2.render({\n\t\t\tslot: {\n\t\t\t\tid: 37041\n\t\t\t},\n\t\t\telem: \"PX_37041_825057871452834\"\n\t\t})\n\t});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Evropa dostala svou MTV p\u0159esn\u011b o \u0161est let pozd\u011bji<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dne 1. srpna 1987, p\u0159esn\u011b \u0161est let po americk\u00e9m startu, za\u010dala dle BBC vys\u00edlat MTV Europe. Slavnostn\u00ed okam\u017eik prob\u011bhl v amsterdamsk\u00e9m klubu Roxy, kde Elton John stiskl p\u0159enosov\u00fd sp\u00edna\u010d. A prvn\u00ed klip? Money for Nothing od Dire Straits. V\u00fdb\u011br byl a\u017e demonstrativn\u011b sebev\u011bdom\u00fd. V p\u00edsni zazn\u00edv\u00e1 i v\u011bta \u201eI want my MTV\u201c, kterou zp\u00edv\u00e1 Sting. Evropa MTV cht\u011bla. A tak ji skute\u010dn\u011b dostala.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amsterdam nav\u00edc nebyl n\u00e1hodnou volbou. Nizozemsko a Belgie tehdy vykazovaly v absolutn\u00edch \u010d\u00edslech nejvy\u0161\u0161\u00ed po\u010det dom\u00e1cnost\u00ed s kabelov\u00fdm p\u0159\u00edjmem v Evrop\u011b. MTV Europe p\u0159itom od za\u010d\u00e1tku m\u00ed\u0159ila na cel\u00fd kontinent, ne jen na Brit\u00e1nii, kde m\u011bla sv\u00e9 \u00fast\u0159ed\u00ed. \u010casem p\u0159ibyly i lokalizovan\u00e9 verze a v roce 2009 dorazila \u010desko-slovensk\u00e1 mutace, kter\u00e1 fungovala do roku 2013.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hv\u011bzda, kter\u00e1 postupn\u011b zhas\u00ednala<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V dob\u011b nejv\u011bt\u0161\u00edho vlivu m\u011bla MTV v USA t\u00e9m\u011b\u0159 99 milion\u016f p\u0159edplatitelsk\u00fdch dom\u00e1cnost\u00ed. Dnes je to zhruba 67 milion\u016f. A hudba z vys\u00edl\u00e1n\u00ed se z programu z velk\u00e9 \u010d\u00e1sti vytratila a vyst\u0159\u00eddaly ji reality show. \u0160lo o postupn\u00fd, ale dob\u0159e viditeln\u00fd posun. Pro n\u011bkoho zrada p\u016fvodn\u00ed my\u0161lenky, pro jin\u00e9ho prost\u011b v\u00fdvoj m\u00e9dia, kter\u00e9 p\u0159i\u0161lo o v\u00fdsadn\u00ed postaven\u00ed ve chv\u00edli, kdy videoklip\u016fm otev\u0159el nov\u00fd prostor YouTube.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MTV Music Television - First Day of Broadcast  [45th Anniversary Special]\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/d7f3Fs8PT28?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010dasn\u011b ale pr\u00e1v\u011b MTV vychovala \u0159adu re\u017eis\u00e9r\u016f, kte\u0159\u00ed se pozd\u011bji prosadili i u celove\u010dern\u00edch film\u016f. Spike Jonze nebo Michel Gondry za\u010d\u00ednali u videoklip\u016f, ne\u017e p\u0159e\u0161li k filmu. To je odkaz, kter\u00fd se jen tak nevytr\u00e1c\u00ed. \u010cty\u0159icet p\u011bt let po prvn\u00edm z\u00e1b\u011bru astronauta na M\u011bs\u00edci hudba po\u0159\u00e1d m\u00e1 svou tv\u00e1\u0159. Jen u\u017e ji dnes lid\u00e9 hledaj\u00ed jinde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroje: Autorsk\u00fd text, <a href=\"https:\/\/en.wikipedia.org\/wiki\/MTV\" target=\"_blank\" rel=\"nofollow\">Wikipedia<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_first_music_videos_aired_on_MTV\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedie<\/a>, <a href=\"https:\/\/www.history.com\/this-day-in-history\/august-1\/mtv-launches\" target=\"_blank\" rel=\"nofollow\">HISTORY<\/a>, <a href=\"https:\/\/www.bbc.co.uk\/bitesize\/articles\/zybbvwx\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BBC<\/a>, <a href=\"https:\/\/www.youtube.com\/@markiiillobell9325\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">YouTube Mark III Llobell<\/a><\/p>\n\n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/live-aid-1985-nejvetsi-rockovy-koncert-dejin-a-pribehy-ktere-se-nevypraveji\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"167\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985.png\" class=\"attachment-250x180 size-250x180 has-transparency\" alt=\"Koncert Live Aid 1985\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985.png 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985-300x200.png 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985-1024x683.png 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985-768x512.png 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/08\/Live-Aid-v-roce-1985-800x533.png 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"true\" data-dominant-color=\"434142\" style=\"--dominant-color: #434142;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Live Aid 1985: Nejv\u011bt\u0161\u00ed rockov\u00fd koncert d\u011bjin a p\u0159\u00edb\u011bhy, kter\u00e9 se nevypr\u00e1v\u011bj\u00ed<\/h3>\n                <\/div>\n            <\/a>\n            \n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/thriller-billie-jean-a-dalsi-videoklipy-michaela-jacksona-byly-propracovane-tanecne-dokonale-a-na-tehdejsi-dobu-naprosto-nevidane\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"169\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/07\/Michael-Jackson-v-modre-kosili.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Michael Jackson\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/07\/Michael-Jackson-v-modre-kosili.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/07\/Michael-Jackson-v-modre-kosili-300x203.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/07\/Michael-Jackson-v-modre-kosili-1024x691.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/07\/Michael-Jackson-v-modre-kosili-768x518.jpg 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"5b637f\" style=\"--dominant-color: #5b637f;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Thriller, Billie Jean a dal\u0161\u00ed: Videoklipy Michaela Jacksona byly propracovan\u00e9, tane\u010dn\u011b dokonal\u00e9 a na tehdej\u0161\u00ed dobu naprosto nev\u00eddan\u00e9<\/h3>\n                <\/div>\n            <\/a>\n            ","protected":false},"excerpt":{"rendered":"<p>Dne 1. srpna 1981 spustila americk\u00e1 hudebn\u00ed televize MTV prvn\u00ed vys\u00edl\u00e1n\u00ed a hudba tak dostala tv\u00e1\u0159. O \u0161est let pozd\u011bji zahltila i Evropu.<\/p>\n","protected":false},"author":9,"featured_media":17690,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[10667,11156,875,5406,229,724,11158,529,725,11157,900,10893],"class_list":["post-17686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti","tag-dire-straits","tag-duran-duran","tag-elton-john","tag-hudebni-televize","tag-madonna","tag-michael-jackson","tag-michel-gondry","tag-mtv","tag-prince","tag-spike-jonze","tag-sting","tag-the-buggles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MTV slav\u00ed 45 let. Jak za dobu p\u016fsoben\u00ed zm\u011bnila hudebn\u00ed pr\u016fmysl<\/title>\n<meta name=\"description\" content=\"Dne 1. srpna 1981 spustila MTV prvn\u00ed vys\u00edl\u00e1n\u00ed. Videoklip Video Killed the Radio Star od The Buggles za\u010dal \u00e9ru, kter\u00e1 zm\u011bnila hudebn\u00ed pr\u016fmysl.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.karaoketexty.cz\/magazin\/fenomen-mtv-slavi-45-let-prepsal-pravidla-hudebniho-prumyslu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MTV slav\u00ed 45 let. Jak za dobu p\u016fsoben\u00ed zm\u011bnila hudebn\u00ed pr\u016fmysl\" \/>\n<meta property=\"og:description\" content=\"Dne 1. srpna 1981 spustila MTV prvn\u00ed vys\u00edl\u00e1n\u00ed. 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