{"id":13140,"date":"2026-07-06T08:52:00","date_gmt":"2026-07-06T06:52:00","guid":{"rendered":"https:\/\/www.karaoketexty.cz\/magazin\/?p=13140"},"modified":"2026-07-04T01:17:22","modified_gmt":"2026-07-03T23:17:22","slug":"tohle-vam-obchodni-retezce-nereknou-jeden-spravny-song-a-vas-kosik-je-plnejsi-nez-jste-planovali","status":"publish","type":"post","link":"https:\/\/www.karaoketexty.cz\/magazin\/tohle-vam-obchodni-retezce-nereknou-jeden-spravny-song-a-vas-kosik-je-plnejsi-nez-jste-planovali\/","title":{"rendered":"Tohle v\u00e1m obchodn\u00ed \u0159et\u011bzce ne\u0159eknou: Jeden spr\u00e1vn\u00fd song a v\u00e1\u0161 ko\u0161\u00edk je pln\u011bj\u0161\u00ed, ne\u017e jste pl\u00e1novali"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pomal\u00e1 melodie v\u00e1s zpomal\u00ed, klasika v\u00e1s m\u016f\u017ee po\u0161\u0165ouchnout k dra\u017e\u0161\u00edmu zbo\u017e\u00ed a v\u00e1no\u010dn\u00ed koledy um\u011bj\u00ed rozjet impulzivn\u00ed n\u00e1kupy d\u0159\u00edv, ne\u017e si to stihnete uv\u011bdomit. Hudba v obchodech nen\u00ed v\u00fdpl\u0148 ticha ani dekorace. Je to p\u0159esn\u011b promy\u0161len\u00fd n\u00e1stroj, kter\u00fd m\u00e1 z\u00e1kazn\u00edka udr\u017eet v prodejn\u011b co nejd\u00e9le a dostat z n\u011bj co nejv\u00edc pen\u011bz.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kdy\u017e se \u010dlov\u011bk pohybuje pomalu, v\u0161imne si i v\u011bc\u00ed, kter\u00e9 p\u016fvodn\u011b v\u016fbec kupovat necht\u011bl. V tom spo\u010d\u00edv\u00e1 z\u00e1kladn\u00ed logika hudby v maloobchod\u011b, co\u017e n\u00e1s na Karaoketexty zaujalo. Nakupuj\u00edc\u00ed podv\u011bdom\u011b p\u0159izp\u016fsobuj\u00ed sv\u016fj krok rytmu hudby. Pomalej\u0161\u00ed tempo pak prodlu\u017euje \u010das str\u00e1ven\u00fd v obchod\u011b. A \u010d\u00edm d\u00e9le tam z\u00e1kazn\u00edk z\u016fstane, t\u00edm v\u011bt\u0161\u00ed je \u0161ance, \u017ee n\u011bco koup\u00ed. Funguje to ale i opa\u010dn\u011b. Rychl\u00e1 hudba lidi tla\u010d\u00ed k pokladn\u011b, a obchodn\u00edci s t\u00edm po\u010d\u00edtaj\u00ed hlavn\u011b v p\u0159epln\u011bn\u00fdch \u0161pi\u010dk\u00e1ch, kdy pot\u0159ebuj\u00ed zrychlit obrat z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n<!-- karaoketexty.cz \/ rectangle2 -->\n<div id=\"PX_37086_709110796310826\"><\/div>\n<script>\n   if(!useMobileAds && !boolUseSeznamAds && !hideAllAds){\n     window.px2 = window.px2 || { conf: {},queue: [] };\n     px2.queue.push(function () {\n        px2.render({\n           slot: {\n              id: 37086\n           },\n            elem: \"PX_37086_709110796310826\"\n        })\n     });\n  }\n<\/script>\n\n<!-- karaoketexty.cz \/ mobile-rectangle3 -->\n<div id=\"PX_37044_714599773297004\"><\/div>\n<script>\n   if(useMobileAds && !boolUseSeznamAds && !hideAllAds){\nwindow.px2 = window.px2 || { conf: {},queue: [] };\npx2.queue.push(function () {\n\tpx2.render({\n\t\tslot: {\n\t\t\tid: 37044\n\t\t},\n\t\telem: \"PX_37044_714599773297004\"\n\t})\n});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Klasika prod\u00e1v\u00e1 luxus, country prod\u00e1v\u00e1 zubn\u00ed kart\u00e1\u010dky<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tempo je jen jedna \u010d\u00e1st cel\u00e9 v\u011bci. Na z\u00e1kazn\u00edka p\u016fsob\u00ed i samotn\u00fd \u017e\u00e1nr a ten ovliv\u0148uje, jak vn\u00edm\u00e1 produkty a kolik je za n\u011b ochoten zaplatit. Lid\u00e9 poslouchaj\u00edc\u00ed klasickou hudbu maj\u00ed tendenci si vyb\u00edrat p\u0159edm\u011bty spojen\u00e9 se soci\u00e1ln\u00ed identitou, nap\u0159\u00edklad parf\u00e9my nebo \u0161perky. Naopak poslucha\u010di country hudby pravd\u011bpodobn\u011bji s\u00e1hnou sp\u00ed\u0161 po praktick\u00fdch v\u011bcech, zubn\u00edch kart\u00e1\u010dc\u00edch, tu\u017ek\u00e1ch nebo tekut\u00e9m m\u00fddle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxusn\u00ed butiky tenhle princip znaj\u00ed velmi dob\u0159e. Pomal\u00e1, uhlazen\u00e1 hudba tam nen\u00ed jen pro efekt. Vytv\u00e1\u0159\u00ed prost\u0159ed\u00ed, ve kter\u00e9m zbo\u017e\u00ed p\u016fsob\u00ed exkluzivn\u011bji a vy\u0161\u0161\u00ed cena nen\u00ed pro z\u00e1kazn\u00edka tak obt\u00ed\u017en\u011b straviteln\u00e1. Sta\u010d\u00ed zm\u011bnit playlist a dojem se r\u00e1zem posune.<\/p>\n\n\n<!-- karaoketexty.cz \/ interscroller1 -->\n\n<div id=\"PX_37041_825057871452834\"><\/div>\n<script>\nif(useMobileAds && !boolUseSeznamAds && !hideAllAds){\n\twindow.px2 = window.px2 || { conf: {},queue: [] };\n\tpx2.queue.push(function () {\n\t\tpx2.render({\n\t\t\tslot: {\n\t\t\t\tid: 37041\n\t\t\t},\n\t\t\telem: \"PX_37041_825057871452834\"\n\t\t})\n\t});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Hlasitost, v\u016fn\u011b a k\u00e1va<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hudba funguje nejl\u00e9pe jako sou\u010d\u00e1st \u0161ir\u0161\u00edho smyslov\u00e9ho prost\u0159ed\u00ed. Dok\u00e1\u017ee b\u00fdt m\u011b\u0159iteln\u00fdm a efektivn\u00edm marketingov\u00fdm n\u00e1strojem. Nap\u0159\u00edklad v\u016fn\u011b \u010derstv\u00e9ho pe\u010diva v pek\u00e1rn\u011b, slad\u011bn\u00e1 s p\u0159\u00edjemnou jazzovou hudbou, prokazateln\u011b zvy\u0161uje prodej.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"bdb09f\" data-has-transparency=\"false\" style=\"--dominant-color: #bdb09f;\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani-1024x576.jpg\" alt=\"Nakupov\u00e1n\u00ed\" class=\"wp-image-13142 not-transparent\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani-800x450.jpg 800w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/nakupovani.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fotografie: Magnific<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Jen\u017ee p\u0159eh\u00e1n\u011bn\u00ed se nevypl\u00e1c\u00ed. Sou\u010dasn\u00fd trend extr\u00e9mn\u011b vysok\u00e9 hlasitosti v m\u00f3dn\u00edch obchodech, kdy n\u011bkter\u00e9 \u0159et\u011bzce p\u0159id\u00e1vaj\u00ed na volume jen proto, \u017ee to d\u011bl\u00e1 konkurence, z\u00e1kazn\u00edky sp\u00ed\u0161 odrazuje.&nbsp;Hlasitost by m\u011bla odpov\u00eddat strategii zna\u010dky, ne snaze p\u0159ehlu\u0161it vedlej\u0161\u00ed prodejnu. A tak a\u017e p\u0159\u00ed\u0161t\u011b zav\u00edt\u00e1te do obchodu, zkuste se v\u011bdom\u011b zaposlouchat a zamyslete se, na jakou strunu v\u00e1m prodejci pr\u00e1v\u011b hraj\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Autorsk\u00fd text redakce Karaoketexty.cz, <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/science-of-choice\/202404\/influencing-consumer-behavior-with-music\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PsychologyToday<\/a>, <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC10497766\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Frontiers in Psychology<\/a>, <a href=\"https:\/\/www.researchgate.net\/publication\/242341772_Effects_of_Store_Music_on_Shopping_Behavior\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Journal of Consumer Marketing<\/a><\/p>\n\n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/syn-zpevacky-ivety-bartosove-artur-staidl\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"173\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/artur-staidl.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Artur \u0160taidl\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/artur-staidl.jpg 1202w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/artur-staidl-300x208.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/artur-staidl-1024x710.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/artur-staidl-768x533.jpg 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"493430\" style=\"--dominant-color: #493430;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Takhle dnes vypad\u00e1 syn Ivety Barto\u0161ov\u00e9: Zm\u011bnil styl a podnik\u00e1 s pivem<\/h3>\n                <\/div>\n            <\/a>\n            \n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/helena-vondrackova-prodava-sve-letadlo-fanousky-prekvapila-inzeratem-ktery-opravdu-nikdo-necekal\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"141\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Helena Vondr\u00e1\u010dkov\u00e1\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/helena-vondrackova-800x450.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"474356\" style=\"--dominant-color: #474356;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Helena Vondr\u00e1\u010dkov\u00e1 prod\u00e1v\u00e1 sv\u00e9 letadlo, fanou\u0161ky p\u0159ekvapila inzer\u00e1tem, kter\u00fd opravdu nikdo ne\u010dekal<\/h3>\n                <\/div>\n            <\/a>\n            ","protected":false},"excerpt":{"rendered":"<p>Pomal\u00e1 melodie v\u00e1s zpomal\u00ed, klasika v\u00e1s p\u0159im\u011bje s\u00e1hnout po dra\u017e\u0161\u00edm zbo\u017e\u00ed a v\u00e1no\u010dn\u00ed koledy spust\u00ed impulzivn\u00ed n\u00e1kupy. Hudba v obchodech nen\u00ed dekorace, ale m\u011b\u0159iteln\u00fd marketingov\u00fd n\u00e1stroj.<\/p>\n","protected":false},"author":5,"featured_media":13143,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Pomal\u00e1 p\u00edse\u0148, pln\u00fd ko\u0161\u00edk: Tempo hudby v obchod\u011b n\u00e1s ovliv\u0148uje","_yoast_wpseo_metadesc":"V\u00fdb\u011br hudby v supermarketech a butic\u00edch je p\u0159esn\u011b promy\u0161len\u00e1 strategie. Tempo, \u017e\u00e1nr i hlasitost ovliv\u0148uj\u00ed, kolik utrat\u00edte.","footnotes":""},"categories":[9],"tags":[443,4020,8944,6999,2771,8943,5637,8945,8946,8948,8947],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti","tag-country-hudba","tag-hudba","tag-impulzivni-nakupy","tag-karaoketexty","tag-klasicka-hudba","tag-maloobchod","tag-marketing","tag-pomala-melodie","tag-rychla-hudba","tag-smyslove-prostredi","tag-zakaznicke-chovani"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pomal\u00e1 p\u00edse\u0148, pln\u00fd ko\u0161\u00edk: Tempo hudby v obchod\u011b n\u00e1s ovliv\u0148uje<\/title>\n<meta name=\"description\" content=\"V\u00fdb\u011br hudby v supermarketech a butic\u00edch je p\u0159esn\u011b promy\u0161len\u00e1 strategie. 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