{"id":13134,"date":"2026-07-04T10:27:00","date_gmt":"2026-07-04T08:27:00","guid":{"rendered":"https:\/\/www.karaoketexty.cz\/magazin\/?p=13134"},"modified":"2026-07-01T23:03:49","modified_gmt":"2026-07-01T21:03:49","slug":"tajne-algoritmy-ktere-ovladaji-vase-oblibene-komercni-radio-a-proc-nam-nevadi-slyset-stejne-pisne-znovu-a-znovu","status":"publish","type":"post","link":"https:\/\/www.karaoketexty.cz\/magazin\/tajne-algoritmy-ktere-ovladaji-vase-oblibene-komercni-radio-a-proc-nam-nevadi-slyset-stejne-pisne-znovu-a-znovu\/","title":{"rendered":"Tajn\u00e9 algoritmy, kter\u00e9 ovl\u00e1daj\u00ed va\u0161e obl\u00edben\u00e9 komer\u010dn\u00ed r\u00e1dio, a pro\u010d n\u00e1m nevad\u00ed sly\u0161et stejn\u00e9 p\u00edsn\u011b znovu a znovu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Zapnete r\u00e1dio a n\u011bkolikr\u00e1t denn\u011b zaslechnete stejnou p\u00edse\u0148. N\u00e1hoda to nen\u00ed. Komer\u010dn\u00ed stanice jedou podle p\u0159esn\u011b po\u010d\u00edtan\u00fdch playlist\u016f, v nich\u017e se potk\u00e1v\u00e1 psychologie, sledovanost i pen\u00edze z reklamy.&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Komer\u010dn\u00ed r\u00e1dio existuje proto, aby prod\u00e1valo reklamn\u00ed \u010das. Hudba v tomto syst\u00e9mu nen\u00ed c\u00edl, sp\u00ed\u0161 prost\u0159edek. \u010c\u00edm d\u00e9le udr\u017e\u00ed stanice poslucha\u010de nalad\u011bn\u00e9, t\u00edm v\u00edc si m\u016f\u017ee nacenit spoty. A aby lidi neodch\u00e1zeli jinam, mus\u00ed hr\u00e1t hlavn\u011b to, co znaj\u00ed a co je nerozhod\u00ed. R\u00e1dia si na vzorc\u00edch poslucha\u010d\u016f pr\u016fb\u011b\u017en\u011b ov\u011b\u0159uj\u00ed, kter\u00e9 skladby funguj\u00ed a kter\u00e9 naopak vedou k p\u0159epnut\u00ed. O v\u00fdsledn\u00e9m playlistu tak rozhoduj\u00ed sami poslucha\u010di. Co projde, to se pak to\u010d\u00ed po\u0159\u00e1d dokola. Na Karaoketexty jsme se na tento princip pod\u00edvali trochu v\u00edc zbl\u00edzka.<\/p>\n\n\n<!-- karaoketexty.cz \/ rectangle2 -->\n<div id=\"PX_37086_709110796310826\"><\/div>\n<script>\n   if(!useMobileAds && !boolUseSeznamAds && !hideAllAds){\n     window.px2 = window.px2 || { conf: {},queue: [] };\n     px2.queue.push(function () {\n        px2.render({\n           slot: {\n              id: 37086\n           },\n            elem: \"PX_37086_709110796310826\"\n        })\n     });\n  }\n<\/script>\n\n<!-- karaoketexty.cz \/ mobile-rectangle3 -->\n<div id=\"PX_37044_714599773297004\"><\/div>\n<script>\n   if(useMobileAds && !boolUseSeznamAds && !hideAllAds){\nwindow.px2 = window.px2 || { conf: {},queue: [] };\npx2.queue.push(function () {\n\tpx2.render({\n\t\tslot: {\n\t\t\tid: 37044\n\t\t},\n\t\telem: \"PX_37044_714599773297004\"\n\t})\n});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Pro\u010d n\u00e1m opakov\u00e1n\u00ed v\u011bt\u0161inou nevad\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Do hry tu vstupuje psychologie. Skladby, kter\u00e9 dob\u0159e zn\u00e1me, vn\u00edm\u00e1me jinak ne\u017e p\u00edsn\u011b, kter\u00e9 sly\u0161\u00edme poprv\u00e9. Mozek je rozpozn\u00e1 skoro okam\u017eit\u011b, nen\u00ed t\u0159eba jim v\u011bnovat tolik pozornosti a vytv\u00e1\u0159ej\u00ed pocit zn\u00e1m\u00e9ho prost\u0159ed\u00ed. Odborn\u011b se tomu \u0159\u00edk\u00e1 efekt pouh\u00e9ho vystaven\u00ed.&nbsp;\u010c\u00edm \u010dast\u011bji n\u011bco sly\u0161\u00edme, t\u00edm p\u0159\u00edjemn\u011bj\u0161\u00ed n\u00e1m to m\u016f\u017ee p\u0159ipadat. Do chv\u00edle, ne\u017e u\u017e je toho prost\u011b moc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Komer\u010dn\u00ed r\u00e1dia tenhle mechanismus vyu\u017e\u00edvaj\u00ed zcela v\u011bdom\u011b. Nov\u00fd singl pust\u00ed n\u011bkolikr\u00e1t denn\u011b, aby se lidem dostal pod k\u016f\u017ei. Pak frekvenci trochu st\u00e1hnou, ale skladba z\u016fst\u00e1v\u00e1 v rotaci. U p\u00edsn\u00ed, kter\u00e9 si publikum dob\u0159e zapamatuje, nav\u00edc funguje je\u0161t\u011b jeden efekt, vracej\u00ed se nap\u0159\u00ed\u010d generacemi a v \u00e9teru dr\u017e\u00ed spolehliv\u011bji ne\u017e novinky.<\/p>\n\n\n<!-- karaoketexty.cz \/ interscroller1 -->\n\n<div id=\"PX_37041_825057871452834\"><\/div>\n<script>\nif(useMobileAds && !boolUseSeznamAds && !hideAllAds){\n\twindow.px2 = window.px2 || { conf: {},queue: [] };\n\tpx2.queue.push(function () {\n\t\tpx2.render({\n\t\t\tslot: {\n\t\t\t\tid: 37041\n\t\t\t},\n\t\t\telem: \"PX_37041_825057871452834\"\n\t\t})\n\t});\n}\n<\/script>\n\n\n<h2 class=\"wp-block-heading\">Playlist o stovce polo\u017eek a hudebn\u00ed slepota<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jak velk\u00fd b\u00fdv\u00e1 typick\u00fd playlist komer\u010dn\u00edho r\u00e1dia? Pohybuje se pouze v des\u00edtk\u00e1ch a\u017e stovk\u00e1ch skladeb. U n\u011bkter\u00fdch stanic jde v aktivn\u00ed rotaci zhruba o sto p\u00edsn\u00ed. P\u0159i d\u00e9lce jedn\u00e9 skladby kolem t\u0159\u00ed a\u017e \u010dty\u0159 minut se cel\u00fd cyklus m\u016f\u017ee opakovat v horizontu n\u011bkolika hodin.&nbsp;\u010cesk\u00e1 r\u00e1dia nav\u00edc nar\u00e1\u017eej\u00ed na dal\u0161\u00ed zvl\u00e1\u0161tnost, hraj\u00ed hlavn\u011b zahrani\u010dn\u00ed novinky v angli\u010dtin\u011b, obvykle ne star\u0161\u00ed osmi let. \u010cesk\u00e1 hudba tvo\u0159\u00ed v \u00e9teru men\u0161inu a povinn\u00e9 kv\u00f3ty na \u010desky zp\u00edvanou tvorbu stanice p\u0159ij\u00edmaj\u00ed sp\u00ed\u0161 s nevol\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ani \u017e\u00e1nrov\u011b to neb\u00fdv\u00e1 p\u0159\u00edli\u0161 pestr\u00e9. Rap a trap, kter\u00e9 si lid\u00e9 sami pou\u0161t\u011bj\u00ed ve streamovac\u00edch slu\u017eb\u00e1ch \u010d\u00edm d\u00e1l \u010dast\u011bji, v r\u00e1di\u00edch prakticky chyb\u00ed. \u017deb\u0159\u00ed\u010dky toho, co hraj\u00ed r\u00e1dia, a toho, co si lid\u00e9 vyb\u00edraj\u00ed sami na Spotify nebo YouTube, se prost\u011b rozch\u00e1zej\u00ed. R\u00e1dio a skute\u010dn\u00fd vkus publika \u010dasto jedou \u00fapln\u011b jin\u00fdm sm\u011brem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Je n\u011bjak\u00e1 jin\u00e1 cesta?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je, ale ne v komer\u010dn\u00edm vys\u00edl\u00e1n\u00ed. Ve\u0159ejnopr\u00e1vn\u00ed stanice jako \u010cesk\u00fd rozhlas Dvojka nebo \u010cRo Jazz funguj\u00ed podle jin\u00e9ho zad\u00e1n\u00ed i jin\u00e9ho financov\u00e1n\u00ed. D\u00edky tomu si mohou dovolit \u0161ir\u0161\u00ed dramaturgii. Poslucha\u010d tam skute\u010dn\u011b naraz\u00ed na reperto\u00e1r od pades\u00e1t\u00fdch let po sou\u010dasnost, bez tlaku na reklamn\u00ed v\u00fdkon.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"989085\" data-has-transparency=\"false\" style=\"--dominant-color: #989085;\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio-1024x576.jpg\" alt=\"R\u00e1dio\" class=\"wp-image-13138 not-transparent\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio-800x450.jpg 800w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2026\/06\/radio.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Fotografie: Magnific<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Komer\u010dn\u00ed r\u00e1dia se ale nejsp\u00ed\u0161 sama od sebe moc m\u011bnit nebudou. Zm\u011bnit by se musel cel\u00fd byznys model. Streamovac\u00ed slu\u017eby jim sice ukusuj\u00ed \u010d\u00e1st publika, hlavn\u011b mezi mlad\u0161\u00edmi poslucha\u010di, jen\u017ee j\u00e1dro z\u016fst\u00e1v\u00e1, lid\u00e9 v aut\u011b, v pr\u00e1ci, v obchodech. A u t\u011bch se jede zaveden\u00fd form\u00e1t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zdroj: Autorsk\u00fd text, <a href=\"https:\/\/www.npr.org\/2024\/09\/17\/nx-s1-5037981\/why-dont-djs-at-some-radio-stations-play-a-wider-variety-of-music\">NPR<\/a>, <a href=\"https:\/\/www.bbc.com\/news\/newsbeat-65914728\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BBC<\/a>, <a href=\"https:\/\/www.idnes.cz\/zpravy\/mediahub\/apsv-financovani-verejnopravni-media-cro.A260429_123639_mediahub_jpl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">iDnes<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/nejlepsi-alba-roku-2025-zanrove-jsou-velice-ruznoroda-ceska-scena-prekvapila\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"156\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/internet-spotify-hudba.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"internet\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/internet-spotify-hudba.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/internet-spotify-hudba-300x188.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/internet-spotify-hudba-1024x640.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/internet-spotify-hudba-768x480.jpg 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"857a7c\" style=\"--dominant-color: #857a7c;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Nejlep\u0161\u00ed alba roku 2025: \u017d\u00e1nrov\u011b jsou velice r\u016fznorod\u00e1, \u010desk\u00e1 sc\u00e9na p\u0159ekvapila<\/h3>\n                <\/div>\n            <\/a>\n            \n\n            <a href=\"https:\/\/www.karaoketexty.cz\/magazin\/hudebni-ceny-evropy-2-jsou-zpet-hlasovani-zacalo-rozhodnout-o-vitezich-muzete-i-vy\/\" class=\"related-post-link\">\n                <div class=\"post-thumbnail\">\n                    <img decoding=\"async\" width=\"250\" height=\"141\" src=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon.jpg\" class=\"attachment-250x180 size-250x180 not-transparent\" alt=\"Mikrofon\" srcset=\"https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon.jpg 1200w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon-300x169.jpg 300w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon-1024x576.jpg 1024w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon-768x432.jpg 768w, https:\/\/www.karaoketexty.cz\/magazin\/wp-content\/uploads\/2025\/09\/mikrofon-800x450.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" data-has-transparency=\"false\" data-dominant-color=\"505153\" style=\"--dominant-color: #505153;\" \/>                <\/div>\n                <div class=\"post-details\">\n                    <span class=\"also-read\">\u010ct\u011bte tak\u00e9:<\/span>\n                    <h3 class=\"hed\">Hudebn\u00ed ceny Evropy 2 jsou zp\u011bt, hlasov\u00e1n\u00ed za\u010dalo: Rozhodnout o v\u00edt\u011bz\u00edch m\u016f\u017eete i vy<\/h3>\n                <\/div>\n            <\/a>\n            ","protected":false},"excerpt":{"rendered":"<p>Zapnete r\u00e1dio a za hodinu sly\u0161\u00edte stejnou p\u00edse\u0148 podruh\u00e9. Nen\u00ed to shoda okolnost\u00ed, je to z\u00e1m\u011br. Komer\u010dn\u00ed r\u00e1dia se \u0159\u00edd\u00ed p\u0159esn\u011b propo\u010d\u00edtan\u00fdmi playlisty, za kter\u00fdmi stoj\u00ed psychologie, sledovanost i reklamn\u00ed p\u0159\u00edjmy.<\/p>\n","protected":false},"author":5,"featured_media":13137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Za rotac\u00ed hit\u016f nestoj\u00ed n\u00e1hoda, ale podstata komer\u010dn\u00edho r\u00e1dia","_yoast_wpseo_metadesc":"Pro\u010d sly\u0161\u00edte stejnou p\u00edse\u0148 m\u00e1lem dvakr\u00e1t za hodinu? Komer\u010dn\u00ed r\u00e1dio nen\u00ed o hudb\u011b, ale o reklam\u011b. A playlist tomu p\u0159esn\u011b odpov\u00edd\u00e1.","footnotes":""},"categories":[9],"tags":[8881,8882,5632,8885,6999,8779,5647,8880,578,8884,16,8883],"class_list":["post-13134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zajimavosti","tag-cesky-rozhlas-dvojka","tag-cro-jazz","tag-hudebni-vkus","tag-hudebni-zanry","tag-karaoketexty","tag-komercni-radia","tag-playlisty","tag-psychologie-hudby","tag-rap","tag-reklamni-prijmy","tag-streamovaci-sluzby","tag-trap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Za rotac\u00ed hit\u016f nestoj\u00ed n\u00e1hoda, ale podstata komer\u010dn\u00edho r\u00e1dia<\/title>\n<meta name=\"description\" content=\"Pro\u010d sly\u0161\u00edte stejnou p\u00edse\u0148 m\u00e1lem dvakr\u00e1t za hodinu? Komer\u010dn\u00ed r\u00e1dio nen\u00ed o hudb\u011b, ale o reklam\u011b. 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